Advertising Campaign Design
BY PIMRUMPAI TRAKULDIST (PICK)
The objective of this thesis is to experiment with a campaign for Kokori Moolagen to create awareness among the target group into 10 pieces of work. Kokori Moolagen is one of the product lines under the brand Kokori. Kokori Moolagen is a collagen tablet in a form of milk candy. Therefore, the data collections are from an interviews with the target group, interviews with the skin expert, surveys, and observations. Kokori Moolagen is one of the product lines under the brand Kokori. Kokori Moolagen is a collagen tablet in a form of milk candy. One tablet contains 8,000 mg. of collagen which imports from Japan. Kokori Moolagen contains Hydrolyzed Marine Collagen, L-glutathione, and Vitamin C, Co-enzyme Q10, Green tea extract, and Ascorbic Acid. Collagen is the beneficial to the body and skin. Especially, collagen helps skin getting older slower, fill wrinkles and make skin brighter.
Kokori Moolagen is a dietary supplement that comes in 3 flavors which are strawberry flavor, melon favor and grape flavor. One pack of Kokori Moolagen has 10 tablets in price 55 bath. Kokori Moolagen is available in 7-11, Tesco Lotus pharmacy, Ogenki, Tsuruha, pharmacy and website. The reason to do project about this product is because nowadays, there are so many of dietary supplement. So, there is very high competition in the market And Kokori Moolagen is a rare product in the market in term of collagen candy.