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Cerngwai Black Bone Chicken

BY CHAYAPORN SASUNTHORN (TONNAM)

Billboard 

Advertising

Campaign Design

Advertising campaign design in various media to introduce and increase brand awareness of “Cerngwai Black Bone Chicken” from Phitsanulok. Key visual

is the copywriting inspired by cheesy local truck stickers to deliver the message representing the black bone chicken as a human character. I have brought out the retro movie poster style in different traditional local scenes, situation, and activities.

Billboard
Cerngwai Products

Print Advertising

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Television Commercial

Ambient Advertising ( 3D Photo zone )

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3D Photo Zone

Cerngwai usually joins many OTOP fairs

every few months to promote and sales products. Therefore, this ambient advertising is in the form of backdrop which can install and uninstall when the event is over. The customers can take photos to post on social media. 

Radio Commercial

Cerngwai Radio Commercial
00:00 / 00:30
radio script

Black chicken provides higher

protein but lower cholesterol

than regular chicken.

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New Media

We will encourage people to create creative video 

about showing their coolness by helping other 

people. Users can apply the effect on the videos

and post with the hashtags, so every users can

see all the videos under this challenge and they

might want to join the challenge too.

Filter will change users’ skin to tan skin like the main character of the brand. Users able to choose between

3 options with the change of wordings and accessories. They can play with the filter and post on IG Stories. 

If other users see this filter, they can also save this filter and try it!

Instagram Filter

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TikTok Effect

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Web Banner