Cerngwai Black Bone Chicken
BY CHAYAPORN SASUNTHORN (TONNAM)
Advertising campaign design in various media to introduce and increase brand awareness of “Cerngwai Black Bone Chicken” from Phitsanulok. Key visual
is the copywriting inspired by cheesy local truck stickers to deliver the message representing the black bone chicken as a human character. I have brought out the retro movie poster style in different traditional local scenes, situation, and activities.
Ambient Advertising ( 3D Photo zone )
3D Photo Zone
Cerngwai usually joins many OTOP fairs
every few months to promote and sales products. Therefore, this ambient advertising is in the form of backdrop which can install and uninstall when the event is over. The customers can take photos to post on social media.
Black chicken provides higher
protein but lower cholesterol
than regular chicken.
We will encourage people to create creative video
about showing their coolness by helping other
people. Users can apply the effect on the videos
and post with the hashtags, so every users can
see all the videos under this challenge and they
might want to join the challenge too.
Filter will change users’ skin to tan skin like the main character of the brand. Users able to choose between
3 options with the change of wordings and accessories. They can play with the filter and post on IG Stories.
If other users see this filter, they can also save this filter and try it!